Marketing and Sales Priorities Over the Next 12 Months and How to Tackle Them with Marketing Technology

Hubspot has released their annual State of Inbound report, in which they survey over 6,000 marketing professionals on their expectations and focus points for the year. The report covers a vast variety of topics including the status of sales and marketing, modern buyer understanding, and future disruptors like virtual and augmented reality.   Marketing Priorities…

Artificial Intelligence in marketing

What Marketeers Need to Know about Machine Learning, Deep Learning, and Artificial Intelligence

All of these sci-fi sounding terms are taking over the marketing lingo. Especially machine learning. However, they are extremely vaguely understood as concepts and what are their applications. People speak of great things you can do with them without much content in their sales pitch. You’re somehow always left wanting to know more about how…