Hubspot has released their annual State of Inbound report, in which they survey over 6,000 marketing professionals on their expectations and focus points for the year. The report covers a vast variety of topics including the status of sales and marketing, modern buyer understanding, and future disruptors like virtual and augmented reality. Marketing Priorities…
Omnichannel is one of those buzzwords that gets thrown around and all companies say they strive for it. However it is often an aimless walk towards some ideology that they haven’t clearly defined. There are few key steps in specific areas which you can take to show quick wins and ROI from your investment to…
First things first. Lets break down what machine learning is before going further with the actual topic of the blog. If you are familiar with machine learning in marketing as a basic concept you can skip the next paragraph and come back if you are missing a point or leave a comment requesting further clarification.…