Marketing has changed and will continue to change. Experts are forecasting CMO’s technology spend and share will be soon bigger than CTO’s. Long are gone the days when you bought few print ads here and there and then getting a pat on the back for doing marketing. Consumers are doing research online and are looking…
Scott Brinker revealed the new awaited marketing technology landscape in MarTech conference in San Francisco. Brinker is extremely dedicated towards bettering of marketing experience, and I had the pleasure to talk with the man during the London event last year. In comparison to last year’s Martech landscape, this year’s has grown by a whopping 40%.…
Voice search is rising as Amazon’s Echo and Google Home devices sales have grown by 39% and 20% of mobile searches have been done with voice in 2016. That is a huge number! Especially since the accuracy is at 95% currently. Consumer habits are changing and, as usual, brands need to keep up and preferably…
Artificial intelligence is truly moving up the hype cycle. A lot of the software providers are looking to take their piece of the cake. It is offering exciting opportunities but there are downsides to this hype as well. Some vendors are forgetting to identify the need of the customer and customers are also part of…
First things first. Lets break down what machine learning is before going further with the actual topic of the blog. If you are familiar with machine learning in marketing as a basic concept you can skip the next paragraph and come back if you are missing a point or leave a comment requesting further clarification.…